When was kool aid founded

For more information please see the Hastings Museum website. These sales representatives or "jobbers" also did the distributing. They made use of the self-selling "silent salesman" to help them do their work.

The silent salesman was a small, simple, cardboard case in which Kool-Aid packages were displayed in popular areas of the store. Kool-Aid even reached the men and women on the front lines during World War II with Kool-Aid lemonade mix included in their ration kits. In when Perkins was 64 years old, he sold his company to the General Foods Corporation. After their retirement, Edwin and Kitty Perkins still considered Hastings their home and were buried there, Edwin in and Kitty in They gave a great deal back to the community through donations to Hastings College, Lanning Hospital, and other favorite institutions.

Toggle navigation History Timeline. Pre - - - - - - - - - - Present. Norris: U. Edwin Perkins: Kool-Aid Inventor. Edwin Perkins in the s Courtesy Hastings Museum. At that time both the shape and the smile were registered. There are flavored mixes to be dissolved with sugar in water and ice. There are also sugar- sweetened mixes, available in packages and canisters. Kool-Aid sugar free mixes, sweetened with NutraSweet, come in both packages and canisters. And now we have Kool-Aid Koolers, ready-to-drink juice drinks, in convenient 8.

As a child, Perkins developed many flavoring extracts and perfumes. In Kool-Aid was placed with food brokers for distribution to stores all over the country, and by it was beginning to be made and distributed overseas. During the Depression the price of Kool-Aid was cut from ten cents to five cents per packet, and it became by far the most successful of the Perkins products. Although economic times were hard, Kool-Aid was still a luxury most could afford.

General Foods purchased Kool-Aid in Within a year the popular Smiling Face Pitcher was introduced in print advertisements. Kool-Aid is now owned by Kraft Holdings, which markets it with flavors ranging far beyond the original six.

Pre-sweetened Kool-Aid was developed in and redeveloped in This great summertime beverage, the official soft drink of Nebraska, is still quenching America's thirst. Address "R" Street Lincoln, Nebraska view map.