Dedicated to making hearty oats delicious and convenient, Quaker has remained a leading brand in oats by developing everything from breakfasts to snacks to tasty recipe ideas. For more information about Quaker Oats visit: www. Over the course of more than years, PepsiCo's Latin America business has grown to become one of the strongest foods and beverage manufacturers in the region, by working closely with local entrepreneurs and investing in lasting win-win partnerships with our suppliers and farmers, investors, consumers and communities.
We are widely recognized for the economic growth that we have helped bring to Latin America. PepsiCo's businesses have been operating in markets across our Europe sector for more than 80 years, manufacturing and supplying delicious food and beverages which are enjoyed by millions of consumers each day.
We are now the leading manufacturer of savory snacks, hot cereals, and juices in the Europe sector and the second-largest producer of carbonated soft drinks and dairy.
Our Europe team is committed to excellence, innovation and meeting consumer needs and our commitment to sustainability is at the heart of our business - from the crops we grow, through to our manufacturing operations and the packaging of our brands. Over the decades we have invested in our local markets, providing support to farmers through our Sustainable Farming Programme as well as partnering with numerous NGOs to improve the livelihoods of communities where we operate.
The sector is also working to create a world where plastic need never become waste by creating public-private partnerships in key markets to collect and recycle post-consumer plastic waste.
PepsiCo also sells ready-to-drink tea products through a joint venture with Unilever under the Lipton brand, and license Tropicana through a strategic alliance with Tingyi Cayman Islands Holding Corp. Mack, Jr. Mack, who considers advertising the keystone of the soft drink business, turns Pepsi into a modern marketing company. The Board of Directors removes Guth from the Pepsi payroll after he plans to personally acquire a competing cola.
Steele's wife, Hollywood movie star Joan Crawford, is instrumental in promoting the company's product line. Pepsi receives its new logo, which incorporates the "bottle cap" look. The new logo is the fifth in Pepsi history. Soviet Premier Khrushchev and U. Vice President Nixon share a Pepsi. The 'serrated' bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign. Pepsi-Cola continues to lead the soft drink industry in packaging innovations, when the ounce bottle gives way to the ounce size.
Twelve-ounce Pepsi cans are first introduced to the military to transport soft drinks all over the world. Pepsi is also the first company to respond to consumer preference with light-weigh, recyclable, plastic bottles. The campaign is "Have a Pepsi Day! As people get back to basics, Pepsi is there as one of the simple things in life. Lemon Lime Slice, the first major soft drink with real fruit juice, is introduced, creating a new soft drink category, "juice added.
However, the new formula is met with widespread consumer rejection, forcing the re-introduction of the original formulation as "Coca-Cola Classic. The cola war takes "one giant sip for mankind," when a Pepsi "space can" is successfully tested aboard the space shuttle. By the end of , the New Generation campaign earns more than 58 major advertising and film-related awards. Pepsi's campaign featuring Lional Richie is the most remembered in the country, according to consumer preference polls.
After a 27 year absence, Pepsi returns to Broadway with the lighting of a spectacular new neon sign in Times Square. Ray Charles joins the Pepsi family by endorsing Diet Pepsi. Pepsi introduces the first beverage bottles containing recycled polyethylene terephthalate or PET into the marketplace.
The development marks the first time recycled plastic is used in direct contact with food in packaging. The market share of cola carbonates , arguably core products for both companies, on the soft drinks market shrank between and You need a Single Account for unlimited access.
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